Thank you notes are a sign that you are interested in building a long-term relationship with a client. They show clients that you value their business and that your interest in them did not end when you closed the sale. We often hear in this day and age of lack of politeness and many decry the cursory way that transactions are carried out. Although almost all companies make a greater play of offering “excellent customer service” there is a world of difference saying that you offer something and offering it every time.

The effect of a thank you note is to make a customer feel that they have been more than just a number. They will read the thank you note and feel positive about their purchase. Taking time out to write a thank you note that shows you remember the customer may well be what it takes to encourage them to come back to you when they need something else, and pass your details onto anyone they know who is planning to buy in the same niche. Pitching a note on the right level is important.

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